Energy

31 01 2008

Rhetoric in the most general sense may perhaps be identified with the energy inherent in communication: the emotional energy that impels the speaker to speak, the physical energy expended in the utterance, the energy level coded in the message, and the energy experienced by the recipient in decoding the message.

George Kennedy, “A Hoot In The Dark”, 1992





Kairos

31 01 2008

[The function of rhetoric] is not to persuade but to see the available means of persuasion in each case.

 Aristoteles, “Rhetoric” c. 350 BCE